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INNOVATION OF THE YEAR 2006 - MEDINA POST OFFICE / ISLAND P & P

Walking on the Isle of WightThis business has managed to combine accommodation with sustainable transport. This Cowes based business is within walking distance of the red jet terminal providing bed and breakfast and cycle hire.

Cycles can also be hired from Brading Station in partnership with Brading Town Council, enabling foot passengers arriving at Ryde easy access to cycle hire.

Island Pedal and Power also sell island cycle guides and maps on-line, so prospective visitors can plan their routes in advance. The web site promotes Brading attractions and the Bag Tag Service (Luggage transfer service). Cycling events and links are also shown on the web site.

The Bed and Breakfast offers local produce and Fair Trade beverages.

•  Combined user service with accommodation and cycle hire form same location
•  Working in partnership with Brading Town Council to provide cycle hire from Brading Station
•  Website offers island maps and cycle routes for sale
•  Links on web site to local events, attractions and luggage transfer service
•  Promotion and support of Cowes Inshore Lifeboat and RNLI

Auditor quote:
"By combining accommodation with cycle hire, Island Pedal and Power and Medina Post Office have managed to use their available resources effectively, as well as using their marketing to promote other Island businesses and services"

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